Great article John. Thanks for turning me onto the research presented here, I’ll be looking into and using it. I’d also suggest a book called “Breakthrough: from the death of environmentalism to the politics of possibility”. I think you will love it.
Beyond changing the messaging on signs, which I think is a great idea, I think what the research reflects is a fundamental change in the approach to the work.
A key to community organizing work, as opposed to activism,
is intimately knowing and publicly identifying your self-interest. Speak with your peers one on one to help them identify and expand their self-interests as a way to build capacity for the work. To empower and connect with community members and decision makers. A limited number of people can do a limited number of things for a limited amount of time, but if your primary focus as activists/organizers is to connect people with and expand their internal capacities as well as provide training to enhance external skills as are related to the work, a limited number of people can make largely unlimited amount of change to root causes issues; that is, to systems rather then symptoms.
Great posts. Love the place your coming from. Good Luck and all my will to the allies enhancing Valdosta’s clean, just energy future!