{"id":5832,"date":"2013-10-01T07:41:58","date_gmt":"2013-10-01T11:41:58","guid":{"rendered":"http:\/\/www.l-a-k-e.org\/blog\/?p=5832"},"modified":"2013-10-01T07:47:48","modified_gmt":"2013-10-01T11:47:48","slug":"general-broadband-adoption-improves-rural-economic-health","status":"publish","type":"post","link":"http:\/\/www.l-a-k-e.org\/blog\/2013\/10\/general-broadband-adoption-improves-rural-economic-health.html","title":{"rendered":"General broadband adoption improves rural economic health"},"content":{"rendered":"<p>\nWant more income, jobs, and creative workers?<br \/>\nGet as many people as possible to use fast affordable Internet connections:<br \/>\nthat&#8217;s the result of a nationwide detailed study.<br \/>\nAdoption matters more than availability, and speed matters<br \/>\nfor creative workers.<\/p>\n<p>\n<a href=\"http:\/\/www.flickr.com\/photos\/98706376@N00\/10036026164\/sizes\/z\/\" title=\"No Broadband Availability by Metro Status, 2010\"><br \/>\n<img decoding=\"async\" style=\"float:right;border:none;\" src=\"http:\/\/farm4.staticflickr.com\/3834\/10036026164_9326ac2dd7_n.jpg\" alt=\"No Broadband Availability by Metro Status, 2010\"><\/a><br \/>\n<a href=\"http:\/\/papers.ssrn.com\/sol3\/papers.cfm?abstract_id=2239876\"><br \/>\nBroadband&#8217;s Contribution to Economic Health in Rural Areas: A Causal Analysis<\/a><br \/>\nBrian Whitacre, Oklahoma State University; Roberto Gallardo, Mississippi State University; Sharon Strover, University of Texas at Austin,<br \/>\npresented at the Telecommunications Policy Research Conference,<br \/>\nSeptember 2013.<\/p>\n<blockquote><p>\n<H4><br \/>\nConclusion and Policy Implications<br \/>\n<\/H4><\/p>\n<p>\n<a href=\"http:\/\/www.flickr.com\/photos\/98706376@N00\/10036074316\/sizes\/z\/\" title=\"Title slide with Brian Whitacre\"><br \/>\n<img decoding=\"async\" style=\"float:right;border:none;\" src=\"http:\/\/farm4.staticflickr.com\/3756\/10036074316_68f1c4c76b_n.jpg\" alt=\"Title slide with Brian Whitacre\"><\/a><br \/>\nThis research yields important findings on the effect of broadband<br \/>\non economic gains, namely on household income and employment levels.<br \/>\nThe ability to do matched county comparisons, specifically in<br \/>\nnon-metro counties, demonstrates the influence of adoption (as<br \/>\nopposed to availability) in producing these positive outcomes, and<br \/>\nconstitutes another indication that development efforts should focus<br \/>\non mobilizing populations to subscribe to and use broadband<br \/>\ncapabilities. Again, cultivating local leadership, mobilizing the<br \/>\nservices of cooperative extension educators nationwide, and working<br \/>\nmore closely with each State Broadband Initiative could be fruitful<br \/>\navenues for targeting adoption.\n<\/p>\n<\/blockquote>\n<p>\nWe&#8217;re in a fertile field for economic improvement this way:<\/p>\n<p style=\"text-align:center;font-size:80%\">\n<a href=\"http:\/\/www.flickr.com\/photos\/98706376@N00\/10036022214\/sizes\/z\/\" title=\"County-level Household Broadband Adoption Rates, 2010\"><br \/>\n<img decoding=\"async\" style=\"border:none;\" src=\"http:\/\/farm8.staticflickr.com\/7393\/10036022214_a877058aff_z.jpg\" alt=\"County-level Household Broadband Adoption Rates, 2010\"><\/a><\/p>\n<blockquote>\n<p>\nFigure 1 displays<!--more--> the 2010 FCC adoption data from a geographic<br \/>\nperspective. Several states exhibit low levels of adoption, notably<br \/>\nthose in the South (Georgia, Mississippi, and parts of Louisiana,<br \/>\nTexas, and Oklahoma). Very high levels of broadband adoption exist<br \/>\nin the Northeast, and also near Denver in Colorado. Interestingly,<br \/>\nmost states have pockets of counties with high levels of adoption,<br \/>\nand there does appear to be a general spatial trend among the data.<br \/>\nMany of the counties with low levels of adoption are lightly<br \/>\npopulated and have lower income levels. In fact, the average county<br \/>\npopulation in 2010 for counties with the lowest adoption levels is<br \/>\n11,760 (compared to the national average of 25,020 for all non-metro<br \/>\ncounties). Similarly, the average median household income level in<br \/>\nthese counties is $34,500 compared to $39,500 for all non-metro<br \/>\ncounties.\n<\/p>\n<\/blockquote>\n<p>\nThe Valdosta MSA is part of this study.<\/p>\n<p>\nThe really interesting part to me is that what matters most is not business adoption of broadband: it&#8217;s adoption by the general population.<br \/>\nSee page 16:<\/p>\n<blockquote>\n<p>\nThe results suggest that, generally, broadband adoption,<br \/>\navailability, and download speed do have meaningful impacts on<br \/>\ngrowth rates of economic health measures in non-metropolitan<br \/>\ncounties. In particular, non-metro counties that demonstrated high<br \/>\nlevels of broadband adoption (defined as county-level adoption rates<br \/>\n>60%) had significantly higher levels of growth in median household<br \/>\nincome and significantly reduced levels of unemployment when<br \/>\ncompared 16with otherwise similar counties that did not meet this<br \/>\nthreshold. Alternatively, low levels of<br \/>\nbroadband adoption (<40%) imply detrimental impacts for rural businesses,\nwith low-adoption\ncounties having firm and employment growth rates approximately 3\npercentage points lower when compared to their matched counterparts.\n<\/p>\n<\/blockquote>\n<p>\nThis is not just correlation: they&#8217;re talking causality, with evidence for it;<br \/>\nsee page 4:<\/p>\n<blockquote>\n<p>\nIn general, the studies related to broadband and rural economic<br \/>\ndevelopment are limited. Most analysis related to broadband and<br \/>\neconomic outcomes are focused on aggregate or urban measures, with<br \/>\ninvestigations specific to rural typically being more anecdotal or<br \/>\nhypothetical. This paper seeks to address this shortfall and provide<br \/>\nempirical evidence of a causal relationship between broadband<br \/>\navailability \/ adoption and economic growth in rural areas.\n<\/p>\n<\/blockquote>\n<p>\n<a href=\"http:\/\/www.flickr.com\/photos\/98706376@N00\/10036146423\/sizes\/z\/\" title=\"Data and methodology\"><br \/>\n<img decoding=\"async\" style=\"float:right;border:none;\" src=\"http:\/\/farm8.staticflickr.com\/7319\/10036146423_3553fc8d96_n.jpg\" alt=\"Data and methodology\"><\/a><br \/>\nCo-author Prof. Sharon Strover of UT Austin is one of the most<br \/>\nexperienced and savvy researchers in this field (that&#8217;s the back of her head<br \/>\nin the picture).<br \/>\nThe study uses multiple data sources and meshes them together<br \/>\nwith rigorous statistical analysis to get some results.<\/p>\n<p>\nSurprisingly, it <em>doesn&#8217;t<\/em> correlate with number of local providers.<br \/>\nSo it&#8217;s not about getting new providers in.<br \/>\nThe only new entrant we&#8217;re likely to see is<br \/>\n<a href=\"http:\/\/www.l-a-k-e.org\/blog\/2013\/07\/softbank-buying-sprint-buying-clearwire-for-better-internet.html\"><br \/>\nSoftbank + Sprint + Clearwire<\/a>,<br \/>\nor maybe Google fiber, unless somebody does a municipal network.<br \/>\nIt&#8217;s about<br \/>\n<a href=\"http:\/\/www.l-a-k-e.org\/blog\/2013\/10\/att-can-do-gigabit-when-competing-with-google-fiber.html\"><br \/>\ngetting the incumbents to get off their low-and-slow duff<\/a><br \/>\nand provide real speeds and coverage for affordable prices.<\/p>\n<p>\nOn page 6 the researchers say what they mean by broadband:<\/p>\n<blockquote>\n<p>\nThe FCC data also include information on two distinct speed<br \/>\nthresholds for &ldquo;broadband&rdquo; &mdash; one defined under the<br \/>\ntraditional measure of at least one direction with 200kbps, and<br \/>\nanother under a faster definition of 768kbps download, 200kbps<br \/>\nupload.<small><sup>5<\/sup><\/small><\/p>\n<p>\n<small><sup>5<\/sup><\/small><br \/>\nThis speed (768 kbps down, 200 kbps up) was adopted by the<br \/>\nFCC at one point as a definition for broadband, and BTOP likewise<br \/>\nused it for reporting purposes. The most current broadband speed<br \/>\ndefinition the FCC uses is 4 Mbps for download and 1 Mbps upload.&#8221;\n<\/p>\n<\/blockquote>\n<p>\nThey didn&#8217;t include wireless because it&#8217;s not in the datasets they<br \/>\nwere using. They&#8217;re aware of its current value and potential; same<br \/>\npage:<\/p>\n<blockquote>\n<p>\n&#8220;It is worth noting that this primary variable of interest deals<br \/>\nwith residential fixed (wireline) broadband connections &mdash;<br \/>\ntherefore, wireless or phone connections are not included.&#8221;\n<\/p>\n<\/blockquote>\n<p>\nLocally, AT&amp;T has already been bragging about<br \/>\n<a href=\"http:\/\/www.l-a-k-e.org\/blog\/2013\/08\/att-says-it-invested-675-in-networks-in-georgia-first-half-2013.html\"><br \/>\ninvesting $675 million in Georgia networks<\/a><br \/>\nincluding wireless.<br \/>\nWe&#8217;ll see how much that translates into fast affordable service coverage,<br \/>\ngiven that<br \/>\n<a href=\"http:\/\/www.l-a-k-e.org\/blog\/2013\/07\/coverage-t-vs-vz-for-4g-lte.html\"><br \/>\nAT&amp;T still doesn&#8217;t have as good coverage at Verizon<\/a>,.<\/p>\n<p>\nAvailability also does matter, just not as much and not as firmly<br \/>\nestablished; see page 17:<\/p>\n<p style=\"text-align:center;font-size:80%\">\n<a href=\"http:\/\/www.flickr.com\/photos\/98706376@N00\/10036150593\/sizes\/z\/\" title=\"Number of Residential (Wired) Providers, 2010\"><br \/>\n<img decoding=\"async\" style=\"border:none;\" src=\"http:\/\/farm8.staticflickr.com\/7332\/10036150593_330a62b88d_z.jpg\" alt=\"Number of Residential (Wired) Providers, 2010\"><\/a><\/p>\n<blockquote>\n<p>\nBroadband <em>availability<\/em> thresholds also demonstrate some (potentially<br \/>\ncausal) relationships with economic health, although the results are<br \/>\nsomewhat counterintuitive. Non-metro counties with high levels of<br \/>\nbroadband availability (>85%) had growth rates of non-farm<br \/>\nproprietors income that were over 5 percentage points lower than<br \/>\ncomparable counties with lower levels of availability. This suggests<br \/>\nthat high levels of availability are actually causing non-farm<br \/>\nproprietor income to decline &mdash; perhaps suggesting that<br \/>\nnon-farm proprietors in these areas are not taking advantage of<br \/>\nhigher levels of availability. If residents have high levels of<br \/>\navailability, they may expect most businesses they deal with<br \/>\n(including the self-employed) to offer online payment options or<br \/>\nhave a viable web presence. Entrepreneurs who do not offer these<br \/>\nelements might find their incomes declining. Table 4 also<br \/>\ndemonstrates that non-metro<br \/>\ncounties with low levels of broadband availability (<50%) had growth\nrates of median household\n<a href=\"http:\/\/www.flickr.com\/photos\/98706376@N00\/10036030384\/sizes\/z\/\" title=\"Methodology\"><br \/>\n<img decoding=\"async\" style=\"float:right;border:none;\" src=\"http:\/\/farm8.staticflickr.com\/7432\/10036030384_fc2f077992_n.jpg\" alt=\"Methodology\"><\/a><br \/>\nincome that were marginally higher than otherwise similar counties.<br \/>\nAlthough this result is counterintuitive, recall that the treated<br \/>\nand non-treated groups are matched based on their probabilities of<br \/>\nreaching the broadband threshold &mdash; in this case, having very<br \/>\npoor broadband availability. Counties with high likelihoods of<br \/>\nhaving such poor levels of infrastructure likely have low population<br \/>\ndensities, and relatively low income and education levels. Changes<br \/>\nto median household income over a 10-year period can be driven by<br \/>\nany number of factors, including returns to those residents that do<br \/>\nhave access to (and productively use) broadband.\n<\/p>\n<\/blockquote>\n<p>\nIt&#8217;s not just any old availability.<br \/>\nSpeed matters; see page 18:<\/p>\n<blockquote>\n<p>\n<a href=\"http:\/\/www.flickr.com\/photos\/98706376@N00\/10036041644\/sizes\/z\/\" title=\"Availability, speeds, providers\"><br \/>\n<img decoding=\"async\" style=\"float:right;border:none;\" src=\"http:\/\/farm6.staticflickr.com\/5468\/10036041644_b869b46889_n.jpg\" alt=\"Availability, speeds, providers\"><\/a><br \/>\nIn terms of broadband <em>download speeds<\/em>, attaining a high threshold<br \/>\n(>10 Mpbs) appears to be causally linked to higher increases in the<br \/>\npercentage of employees classified as creative class workers.<br \/>\nAlthough the difference between treated and control groups was less<br \/>\nthan 1 percentage point in this case, many rural communities are<br \/>\nactively seeking to attract creative class workers, and these<br \/>\nresults indicate that having high download speeds available plays a<br \/>\nrole. Poverty levels were also roughly 2.6 percentage points lower<br \/>\nin non-metro counties with high download speeds compared to<br \/>\notherwise similar counties, suggesting that broadband speed can be<br \/>\nan important contributor to general community well-being.\n<\/p>\n<\/blockquote>\n<p>\nYou can get work done at lower speeds:<\/p>\n<blockquote><p>\n<a href=\"http:\/\/www.flickr.com\/photos\/98706376@N00\/10036161853\/sizes\/z\/\" title=\"Propensity Model Results: Median Household Income\"><br \/>\n<img decoding=\"async\" style=\"float:right;border:none;\" src=\"http:\/\/farm3.staticflickr.com\/2851\/10036161853_c849cafdc0_n.jpg\" alt=\"Propensity Model Results: Median Household Income\"><\/a><\/p>\n<p> Finally,<br \/>\nhaving only low levels of<br \/>\naverage download speeds (< 3Mbps) is associated with marginally higher\ngrowth rates in median\nhousehold income. This counterintuitive result may suggest that many\nproductive uses of broadband can still be accomplished at lower\nspeeds.\n<\/p>\n<\/blockquote>\n<p>\nBut if you want &#8220;creative class workers&#8221;, or what our local Chamber<br \/>\nhas called &#8220;knowledge-based workers&#8221;, you want fast speeds; see also page 23:<\/p>\n<blockquote>\n<p>\n<a href=\"http:\/\/www.flickr.com\/photos\/98706376@N00\/10036037704\/sizes\/z\/\" title=\"Propensity Model Results: Unemployment\"><br \/>\n<img decoding=\"async\" style=\"float:right;border:none;\" src=\"http:\/\/farm4.staticflickr.com\/3768\/10036037704_2391965e0e_n.jpg\" alt=\"Propensity Model Results: Unemployment\"><\/a><br \/>\nA particularly interesting result is that achieving high levels of<br \/>\ndownload speed in non-metropolitan counties does seem to have the<br \/>\ndesired result of attracting creative class workers and lowering<br \/>\npoverty levels.<br \/>\nThis suggests that while promoting adoption should be the first and<br \/>\nforemost goal, achieving higher levels of speed in rural areas is<br \/>\nalso a worthy policy premise. In the future, case studies on very<br \/>\nhigh speed networks such as those in Chattanooga and Kansas City may<br \/>\nalso be warranted given that most (76%) of economic development<br \/>\nprofessionals in a recent survey felt that speeds of 100 Mbps or<br \/>\ngreater were needed to effectively attract new businesses (Settles,<br \/>\n2012). The recent growth of fiber networks in rural portions of the<br \/>\ncountry (many funded by the American Recovery and Reinvestment Act)<br \/>\nwill also provide an opportunity for studies related to economic<br \/>\ngrowth.\n<\/p>\n<\/blockquote>\n<p>\nAnd I can attest that<br \/>\nif you want lots of local video bloggers, you want fast upload, too.<br \/>\nImagine if everybody could post their own view of the local football games&#8230;.<\/p>\n<p>\nOnce again what matters most for economic health is not just<br \/>\navailability: it&#8217;s adoption by the general public.<br \/>\nNot just business adoption:<br \/>\nadoption by the general public.<br \/>\nSee page 19:<\/p>\n<blockquote>\n<p>\n<a href=\"http:\/\/www.flickr.com\/photos\/98706376@N00\/10036049634\/sizes\/z\/\" title=\"Propensity Score Estimation: 2001-2010\"><br \/>\n<img decoding=\"async\" style=\"float:right;border:none;\" src=\"http:\/\/farm8.staticflickr.com\/7460\/10036049634_eea6172e4e_n.jpg\" alt=\"Propensity Score Estimation: 2001-2010\"><\/a><br \/>\nFrom a policy standpoint, this suggests a need to focus on<br \/>\nincreasing adoption rates in order to spur economic growth, and that<br \/>\nsimply improving levels of infrastructure availability will not<br \/>\nnecessarily achieve that goal.\n<\/p>\n<\/blockquote>\n<p>\nSo it&#8217;s availability + adoption that matters for rural economic health.<br \/>\nOh, and another study indicates possibly also<br \/>\n<a href=\"http:\/\/www.l-a-k-e.org\/blog\/2013\/09\/broadband-fiber-correlates-with-increased-house-prices.html\"><br \/>\nincreased house prices<\/a>.<\/p>\n<p>\n -jsq<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Want more income, jobs, and creative workers? Get as many people as possible to use fast affordable Internet connections: that&#8217;s the result of a nationwide detailed study. Adoption matters more than availability, and speed matters for creative workers. Broadband&#8217;s Contribution to Economic Health in Rural Areas: A Causal Analysis Brian Whitacre, Oklahoma State University; Roberto [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,132,289],"tags":[4022,7003,7002,8704,8701,507,8741,1458,8702,12,7,8758,7001,590,7000,6989,6],"class_list":["post-5832","post","type-post","status-publish","format-standard","hentry","category-economy","category-internet-access-speed","category-science","tag-adoption","tag-affordable","tag-creative-workers","tag-economy","tag-georgia","tag-internet","tag-internet-access-speed","tag-knowledge-based","tag-lake","tag-lowndes-area-knowledge-exchange","tag-lowndes-county","tag-science","tag-sharon-strover","tag-speed","tag-telecommunications-policy-research-conference","tag-tprc","tag-valdosta"],"_links":{"self":[{"href":"http:\/\/www.l-a-k-e.org\/blog\/wp-json\/wp\/v2\/posts\/5832","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.l-a-k-e.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.l-a-k-e.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.l-a-k-e.org\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/www.l-a-k-e.org\/blog\/wp-json\/wp\/v2\/comments?post=5832"}],"version-history":[{"count":4,"href":"http:\/\/www.l-a-k-e.org\/blog\/wp-json\/wp\/v2\/posts\/5832\/revisions"}],"predecessor-version":[{"id":5836,"href":"http:\/\/www.l-a-k-e.org\/blog\/wp-json\/wp\/v2\/posts\/5832\/revisions\/5836"}],"wp:attachment":[{"href":"http:\/\/www.l-a-k-e.org\/blog\/wp-json\/wp\/v2\/media?parent=5832"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.l-a-k-e.org\/blog\/wp-json\/wp\/v2\/categories?post=5832"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.l-a-k-e.org\/blog\/wp-json\/wp\/v2\/tags?post=5832"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}