{"id":3692,"date":"2013-05-30T03:55:43","date_gmt":"2013-05-30T07:55:43","guid":{"rendered":"http:\/\/www.l-a-k-e.org\/blog\/?p=3692"},"modified":"2013-05-30T03:57:33","modified_gmt":"2013-05-30T07:57:33","slug":"solarcity-disrupting-utilities-in-massachusetts-how-about-georgia","status":"publish","type":"post","link":"http:\/\/www.l-a-k-e.org\/blog\/2013\/05\/solarcity-disrupting-utilities-in-massachusetts-how-about-georgia.html","title":{"rendered":"SolarCity disrupting utilities in Massachusetts; how about Georgia?"},"content":{"rendered":"

\r\nWhy is great big Southern Company afraid of tiny SolarCity?\r\nLook at these 2.6KW of solar panels on a house in Bedford, Massachusetts.\r\nThink about much more sun in Georgia, financed by Google and\r\n\r\nGoldman Sachs<\/a>,\r\nturning into \r\nvotes for solar power<\/a>.\r\nBig coal and nuclear boondoggles already\r\n\r\ndon’t look so attractive anymore to investors<\/a>.\r\n<\/p>\r\n

\r\nBy Giles Parkinson wrote for Reneweconomy on 9 October 2012,\r\n\r\nSolarCity\u2019s big challenge: Prove that energy bills can fall<\/a>,\r\n<\/p>\r\n

\r\n

\r\n\r\n\"A<\/a>\r\nSolarCity sees the traditional utilities as their biggest\r\ncompetition. “We compete with them on price, predictability of\r\nprice and the ease by which customers can switch to electricity\r\ngenerated by solar systems,” it says.\r\n<\/p>\r\n

\r\n“We have disrupted the industry status quo by providing\r\nrenewable energy directly to customers for less than they are\r\ncurrently paying for utility-generated energy. Unlike utilities, we\r\nsell energy with a predictable cost structure that does not rely on\r\nlimited fossil fuels and is insulated from rising retail electricity\r\nprices. As retail prices for electricity increase and distributed\r\nsolar energy costs decline, our market opportunity will grow\r\nexponentially.”\r\n<\/p>\r\n

\r\n\r\n<\/a>\r\n<\/p>\r\n

\r\nBloomberg New Energy Finance analyst Anthony Kim said the SolarCity\r\nfiling could be a “game-changing moment for the solar\r\nindustry” because it shows “how plummeting component\r\ncosts benefit a company operating on the downstream side of the\r\nsolar business.”\r\n<\/p>\r\n<\/blockquote>\r\n

\r\nThat article was posted before SolarCity’s stock went public, and\r\nbefore\r\n\r\nGoldman Sachs<\/a> invested half a billion dollars in SolarCity.\r\nSix months later, we know Southern Company and Georgia Power\r\nare paying attention, because both SO CEO Tom Fanning and\r\nGeorgia Power CEO Paul Bowers said so at the\r\n\r\nSouthern Company stockholder meeting<\/a>.\r\n<\/p>\r\n

\r\n -jsq\r\n<\/p>","protected":false},"excerpt":{"rendered":"Why is great big Southern Company afraid of tiny SolarCity? Look at these 2.6KW of solar panels on a house in Bedford, Massachusetts. Think about much more sun in Georgia, financed by Google and Goldman Sachs, turning into votes for solar power. Big coal and nuclear boondoggles already don’t look so attractive anymore to investors. […]","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_links_to":"","_links_to_target":""},"categories":[14,8,18,23,24,1019],"tags":[6129,8704,8701,8708,6303,8702,12,661,8713,637,8714,8812,108],"class_list":["post-3692","post","type-post","status-publish","format-standard","hentry","category-economy","category-georgia","category-georgia-power","category-renewable-energy","category-solar","category-solarcity","tag-disruptive","tag-economy","tag-georgia","tag-georgia-power","tag-goldman-sachs","tag-lake","tag-lowndes-area-knowledge-exchange","tag-massachusetts","tag-renewable-energy","tag-rooftop","tag-solar","tag-solarcity","tag-southern-company"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p585fK-Xy","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"http:\/\/www.l-a-k-e.org\/blog\/wp-json\/wp\/v2\/posts\/3692","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.l-a-k-e.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.l-a-k-e.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.l-a-k-e.org\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/www.l-a-k-e.org\/blog\/wp-json\/wp\/v2\/comments?post=3692"}],"version-history":[{"count":3,"href":"http:\/\/www.l-a-k-e.org\/blog\/wp-json\/wp\/v2\/posts\/3692\/revisions"}],"predecessor-version":[{"id":3695,"href":"http:\/\/www.l-a-k-e.org\/blog\/wp-json\/wp\/v2\/posts\/3692\/revisions\/3695"}],"wp:attachment":[{"href":"http:\/\/www.l-a-k-e.org\/blog\/wp-json\/wp\/v2\/media?parent=3692"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.l-a-k-e.org\/blog\/wp-json\/wp\/v2\/categories?post=3692"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.l-a-k-e.org\/blog\/wp-json\/wp\/v2\/tags?post=3692"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}